utm_source
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Use this page to validate CTA tracking parameters and keep campaign naming consistent across channels.
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| Field | Format | Example |
|---|---|---|
| utm_source | channel or origin | clawrecruiter / linkedin / email |
| utm_medium | traffic type | website_cta / paid_social / newsletter |
| utm_campaign | page + intent | pricing_smb / solutions_activation |
| utm_content | variant + position | b_sticky / a_nav_demo |